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How to write SEO driven gift guides

It’s an all too familiar situation - you need to buy a gift for a parent, and you haven’t a clue where to start looking. So you go to Google and search for “gifts for parents”, “great gifts for gardeners”, “best gifts for people who like tea”. You find a few brands you’ve heard of, some you haven’t, and you get researching.That’s a situation that many holiday shoppers will go through as they try to find that one perfect gift. Want to know a great way you can capture those unsure customers? Gift guides. 

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4 Easy Time Management Tips for a Stress-free Holiday Season

The holiday shopping season can be a brilliant time for Shopify merchants with increased orders flying out the door to eager gift buyers around the world. As exciting as it can be to see your sales tick up, things can quickly become stressful if you don’t manage your time effectively. Planning ahead will make everything run more efficiently, making the holidays a breeze for your team. Communicate with your team Whether you’ve got a team of two or two hundred, communication is your biggest asset when it comes to time management during the holidays. Everything from marketing to fulfillment to production starts with your team, so if everyone is on the same page it makes everything much easier to handle. ...

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How to make the most of your post-BFCM store data

When the Black Friday/Cyber Monday frenzy dies down, Shopify merchants will be left with not only orders to fulfill but a lot of incredibly useful data to trawl through. BFCM is your first substantial insight into the behaviours of your customers during the holiday shopping season, and the lessons you draw from this big shopping period can inform how you plan to move forward with your holiday marketing strategies. 

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Social Proof: Why it’s important and how to gather it

Think back to the last time you bought something online. Did you buy it without a second thought, or did you check in on the product reviews? Reviews, feedback, and opinions are a major part of ecommerce and the purchasing process for customers. In fact, 86% of consumers are more likely to buy a product if they see positive reviews on a store’s homepage. Social proof is one of your most important assets when it comes to convincing new customers to hit “Checkout”.

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Reviewing SEO basics & competitor research in advance of BFCM

To say Black Friday/Cyber Monday is a busy period for ecommerce  merchants is an understatement. As well as managing your store throughout the period itself, there’s a long list of tasks and projects you need to manage. You’ve got to plan product development and supply, create a content plan for social media, email marketing, customer service...the list goes on and on. With so much to consider, it’s no wonder that some of the finer details slip under the radar.

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