Blog

3 last minute holiday communication tips that will boost your CX

The holidays are a busy time of the year for both retailers and customers - to say the least. The pressure is on merchants to make a success of the...

Does ranking #1 in search results matter? (and 4 ways to improve your ranking)

SEO is a powerful tool for any ecommerce merchant. It can bring in more interested customers, improve conversion rates, and easily put you ahead of...

Scaling SEO: How to optimize stores with large catalogs

Developing and implementing an SEO strategy is a big challenge for any ecommerce business. With all the tests to run, optimizations to make, and on...

What are title tags? A quick guide for Shopify merchants

In the world of SEO, we’re looking for any and all optimizations - big and small. One that may seem small is a page’s title tag. After all, compare...

How to create the perfect gift guide for the holidays

Sometimes, we need a helping hand when choosing a gift. Whether that’s because the recipient is a bit tough to buy for, or they have a niche hobby ...

Black Friday and beyond: How to retain seasonal customers

Black Friday and Cyber Monday are big in ecommerce for good reason. In 2021, sales through Shopify merchants topped $6.3 Billion - a 23% increase f...

Content and search intent: How to prepare for the “next” search query

Sometimes, the path to making a purchase is straightforward. We search for a product, we find a good brand, and we purchase right away. It’s simple...

Updates from Google that you might have missed for ecommerce - Sep/Oct ‘22

Keeping up with the latest at Google is no easy task. Between official announcements, rumors, launches, conference appearances, and more, there’s a...

How to design a holiday ready omnichannel customer experience

The holidays are coming! The closer we edge towards the biggest sales season of the year, retailers look at ways to make it their biggest yet. In t...

3 types of seasonal SEO blog content perfect for the holidays

If you’re hoping to climb the rankings and catch the eye of your target customers this holiday season, then you need to create the content they’re ...

4 ways to enhance your post-purchase experience for the holidays

The holidays are a busy time for retailers around the world. All those orders coming through to fulfill, new customers to engage with, and the chan...

When you need a landing page for ecommerce SEO (and when you don't)

If you want to capture the attention of different audiences, you need to create content which speaks to their interests. In ecommerce, this can bec...