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How to build SEO for your subscription service

The popularity of subscriptions has boomed in recent years, as customers have come to appreciate the convenience they offer whether that’s for ever...

10 great examples of ecommerce content for SEO

All successful SEO strategies have one thing in common - great content. After all, even if your site is technically perfect it’s the content that u...

5 strategies to boost customer retention

There’s almost no better feeling than seeing a new customer place their first order with your store. Almost - how about that customer loving your b...

Black Hat SEO: What it is and how to avoid it

In the early days of search engines, algorithms were much less advanced than they are today and we were all still trying to figure out how to climb...

What is customer experience? Why CX is important for ecommerce

When you visit a brick-and-mortar store, there’s more to it than just the product you buy. Whether it’s how the store looks, how helpful the staff ...

5 easy ways to improve your product page SEO

Creating a product page can be one of the trickiest parts of running a successful ecommerce store. What feels like a simple task can often take a l...

"Are reviews important for my store's SEO?"

When you’re considering a new purchase, do you check the reviews? If it’s an especially large purchase, do you look to other sources for reviews to...

Quick guide to SEO-led gift guides for your Shopify store

It’s safe to say that at this point, we’re all familiar with the concept of gift guides. There’s a strong chance that even if you haven’t written o...

How to improve your B2B SEO with content marketing

DTC and B2B customers are two very different audiences, but there’s one strategy which can successfully attract both - SEO-led content. There exist...

5 SEO myths and 5 things that can harm your store’s SEO

Did you know that as much as 53% of site traffic comes from organic search? As much as merchants might promote on other platforms, search continues...

Ecommerce Fulfillment Experience: What matters to your customers

The growth of ecommerce and its place in everyday life can be largely summed up by one key factor - convenience. Customers have access to a huge nu...

7 simple ways to improve your SEO copywriting for ecommerce

Search is one of the most important channels for your store to attract new customers - 49% say they use Google to find new products. That makes SEO...