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What does Google think about AI content?

In days gone by, Artificial Intelligence was the stuff of science fiction. These days, however, it's not about killer robots and sentient computers...

SEO 101: How do I optimize meta tags for my Shopify store?

Looking for more ways to catch attention in search results? Let’s talk about meta tags! Meta tags are a seemingly small detail, however they have ...

Experience Matters: How to write content for Google's E-E-A-T guidelines

In search marketing you create content for people not robots, and this in turn boosts your SEO. After all, Google and other search engines want to ...

4 ways to use your holiday data to improve your SEO strategy

The holiday season is a huge opportunity for ecommerce merchants for a wide variety of reasons. Normally, we think of the sales and new customer ac...

4 SEO trends to guide your strategy in 2023

From Wordle to the World Cup, looking back on 2022's year in search trends is always eye-opening. What's even more interesting, if you're in the b...

4 New Year's Resolutions for your store's CX in 2023

As the year comes to a close, we start to reflect on what’s happened in the last 12 months. Things move fast in the world of ecommerce, and this ye...

5 ecommerce trends to watch in 2023

The holiday season is well under way! As all those orders head out the door, many minds in ecommerce start to look at what’s ahead in the new year....

Black Friday/Cyber Monday Weekend - 2022 Shopify Recap

Well, that’s Black Friday and Cyber Monday weekend over for another year! Merchants and retailers around the world prepare weeks and months in adva...

3 last minute holiday communication tips that will boost your CX

The holidays are a busy time of the year for both retailers and customers - to say the least. The pressure is on merchants to make a success of the...

Does ranking #1 in search results matter? (and 4 ways to improve your ranking)

SEO is a powerful tool for any ecommerce merchant. It can bring in more interested customers, improve conversion rates, and easily put you ahead of...

Scaling SEO: How to optimize stores with large catalogs

Developing and implementing an SEO strategy is a big challenge for any ecommerce business. With all the tests to run, optimizations to make, and on...

What are title tags? A quick guide for Shopify merchants

In the world of SEO, we’re looking for any and all optimizations - big and small. One that may seem small is a page’s title tag. After all, compare...