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Developing SEO focused content for BFCM

From July right through to November there’s one major thing on the minds of ecommerce merchants and agencies alike - Black Friday/Cyber Monday weekend. Given Shopify merchants in 2019 collectively made over $2.9 Billion in sales, it’s no wonder everyone spends so much time preparing for it. With the current uptick in ecommerce sales throughout 2020 and other ongoing developments due to the Covid-19 pandemic, it will be an interesting BFCM weekend for sure. Developing a strategy for BFCM is a big task on top of your day-to-day, from product development to marketing to SEO and beyond. If you find yourself wondering what tasks you could be doing to put yourself that inch ahead of your competitors, then help is at hand....

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