Blog

What Structured Data/Markup is and how to implement for Shopify

Standing out on SERPs as an ecommerce merchant can be difficult at times. One way that your pages can catch the eye of search users is through rich...

Off-Page SEO: Beginner’s guide to optimizing for ecommerce

The first step in knowing how to optimize your store? Understanding what you're optimizing for. In this article we're looking at off-page SEO, what...

How to deliver a memorable holiday/BFCM customer service experience

There are many reasons why the holidays are stressful for customers, but don't let your customer support be one of them. In this article we're goin...

On-Page SEO: A Beginner’s Guide to Optimizing for Ecommerce

From product descriptions to your store's menu to page URLs, on-page SEO is one of the most important parts of any Shopify merchant's SEO strategy....

Google SERP Features: What you need to know as an ecommerce merchant [2021]

There's more to a search engine results page than just ten blue links. From maps to tweets to images, we're going to look at different SERP feature...

How to target seasonal search intent with your Black Friday/Cyber Monday (BFCM) strategy

If SEO is all about evergreen content and waiting months to rank, where does that leave Black Friday content? In this article, we're looking at how...

Is your customer experience (CX) ready for Black Friday/Cyber Monday?

Black Friday/Cyber Monday isn't just about how deep your discounts are, but the kind of experience you offer. In this article we're looking at how ...

Conversion Rate Optimization (CRO) and SEO: An ecommerce merchant’s guide

SEO might seek to bring in more customers, but Conversion Rate Optimization (CRO) helps you to bring in the right customers. In this article, we'll...

Does Content Length Matter for SEO? When to Use Short-form or Long-form for Ecommerce

Which is best for SEO - short-form or long-form content? Is longer always better? In this article we're looking at both, where they're best used, a...

Technical SEO for Shopify: An Easy Guide to Optimizing Your Store

SEO is all about finding every golden opportunity to improve your store's chances of ranking with search engines. Technical SEO is one such opportu...

Customer Experience & Retention: 5 strategies to build trust and boost loyalty

Customer expectations are high, but the one thing they look for when it comes to deciding on brand loyalties - trust. In this article we're looking...

What is the Shopify ecosystem?

One of the most valuable things about being a Shopify merchant is the Shopify ecosystem. The term is thrown around a lot in conversation about Shop...