Blog

Google SERP Features: What you need to know as an ecommerce merchant [2021]

There's more to a search engine results page than just ten blue links. From maps to tweets to images, we're going to look at different SERP feature...

How to target seasonal search intent with your Black Friday/Cyber Monday (BFCM) strategy

If SEO is all about evergreen content and waiting months to rank, where does that leave Black Friday content? In this article, we're looking at how...

Is your customer experience (CX) ready for Black Friday/Cyber Monday?

Black Friday/Cyber Monday isn't just about how deep your discounts are, but the kind of experience you offer. In this article we're looking at how ...

Conversion Rate Optimization (CRO) and SEO: An ecommerce merchant’s guide

SEO might seek to bring in more customers, but Conversion Rate Optimization (CRO) helps you to bring in the right customers. In this article, we'll...

Does Content Length Matter for SEO? When to Use Short-form or Long-form for Ecommerce

Which is best for SEO - short-form or long-form content? Is longer always better? In this article we're looking at both, where they're best used, a...

Technical SEO for Shopify: An Easy Guide to Optimizing Your Store

SEO is all about finding every golden opportunity to improve your store's chances of ranking with search engines. Technical SEO is one such opportu...

Customer Experience & Retention: 5 strategies to build trust and boost loyalty

Customer expectations are high, but the one thing they look for when it comes to deciding on brand loyalties - trust. In this article we're looking...

What is the Shopify ecosystem?

One of the most valuable things about being a Shopify merchant is the Shopify ecosystem. The term is thrown around a lot in conversation about Shop...

SEO Copywriting: A how-to guide for ecommerce merchants

Most merchants know they need to incorporate SEO into their copywriting, but knowing how to do it is a challenge. This article looks at why good co...

How to Conduct Competitor Analysis for Ecommerce SEO

Every brand has its competitors, especially when it comes to SEO. In this article, we're exploring why competitor analysis is valuable in ecommerce...

Understanding Search Intent and SEO: A Quick Guide for Shopify Merchants

Knowing your keywords is one thing, but if you really want to appeal to search engines your strategy needs to also consider user intent. In this ar...

What you need to know about Headless Commerce, SEO, and Shopify

You may have heard the term "headless commerce" being thrown around in the world of ecommerce, but what is it? In this article we're looking at hea...