Blog

How to use first-party and zero-party data to improve CX
How to use first-party and zero-party data to improve CX
Data drives your online business. You look at forecasting data to buy the right amount of inventory, you analyze site performance data to optimize your on-site experience, and you use... Read more...
5 tips for finding blog topics for ecommerce SEO
5 tips for finding blog topics for ecommerce SEO
Struggling to find fresh content to add to your store to help boost SEO? Then it’s time to start blogging. Blogs are a great way to target different keywords and... Read more...
What is zero party data? (and how it can improve your CX)
What is zero party data? (and how it can improve your CX)
Privacy is one of the biggest concerns for internet users today. 79% of Americans are concerned about companies infringing on their privacy online, and 81% feel they have very little... Read more...
Why you shouldn't use AI generated content for your store
Why you shouldn't use AI generated content for your store
SEO is an infamously long game. There are very few “quick” wins, and it can take a long time to rank. Of the 5% in one study that made it... Read more...
“Are videos good for SEO?”
“Are videos good for SEO?”
It’s no secret that when it comes to online content, video is one of the most powerful formats out there. From the early days of YouTube content creators becoming household... Read more...
6 effective local SEO tips for beginners
6 effective local SEO tips for beginners
Have you ever searched for where to find the best take-out food near you? How about whether or not a local store is still open? Or directions to the nearest... Read more...
How to build SEO for your subscription service
How to build SEO for your subscription service
The popularity of subscriptions has boomed in recent years, as customers have come to appreciate the convenience they offer whether that’s for everyday essentials or trying new and interesting products... Read more...
10 great examples of ecommerce content for SEO
10 great examples of ecommerce content for SEO
All successful SEO strategies have one thing in common - great content. After all, even if your site is technically perfect it’s the content that users will actually engage with. ... Read more...
5 strategies to boost customer retention
5 strategies to boost customer retention
There’s almost no better feeling than seeing a new customer place their first order with your store. Almost - how about that customer loving your brand, products, and experience so... Read more...
Black Hat SEO: What it is and how to avoid it
Black Hat SEO: What it is and how to avoid it
In the early days of search engines, algorithms were much less advanced than they are today and we were all still trying to figure out how to climb rankings on... Read more...
What is customer experience? Why CX is important for ecommerce
What is customer experience? Why CX is important for ecommerce
When you visit a brick-and-mortar store, there’s more to it than just the product you buy. Whether it’s how the store looks, how helpful the staff are, or even how... Read more...
5 easy ways to improve your product page SEO
5 easy ways to improve your product page SEO
Creating a product page can be one of the trickiest parts of running a successful ecommerce store. What feels like a simple task can often take a long time to... Read more...