Blog

What is E-A-T and why is it important for SEO?

Google’s algorithm is a mystery to most people. From hundreds of tiny tweaks to major updates, it keeps SEOs and marketers on their toes with Googl...

Should you optimize your homepage for SEO?

When discussing SEO for various pages on your store, typically we’re talking about product pages, landing pages, blogs etc. Very rarely does your h...

How to create an SEO-friendly site architecture

User Experience (UX) is a crucial component of any ecommerce strategy. How eye-catching and clean your store’s design is makes a great impression o...

5 Common SEO Myths and Misconceptions

From misunderstandings to outdated information, there are plenty of reasons why there are so many misconceptions about Search Engine Optimization. ...

How Great SEO Results in an Improved Customer Experience (CX)

Every ecommerce merchant wants to provide their customers with the best experience they can. They also want to rank as high as possible with search...

Customer Service Strategy: 4 signs you should reevaluate, and 4 ways to improve

As your ecommerce business grows, different areas need to scale to keep up with that growth. Planning for more warehousing space, additional invent...

6 months to BFCM: What you can do now to boost your store’s SEO

Black Friday/Cyber Monday is one of the biggest shopping periods in the ecommerce calendar. In 2020, Shopify merchants alone generated over $5.1 Bi...

Migrating to Shopify: 4 ways to protect your store’s SEO

Deciding to migrate to a new platform like Shopify can be an exciting time for an ecommerce merchant. A fresh storefront with all the new features ...

Blogs and SEO: Why blogging is important and how to develop an SEO led strategy

Every ecommerce merchant understands the importance of creating content, and search engine optimization. 59% of B2B marketers find blogging valuabl...

How to Research and Choose the Right B2B Keywords

Ecommerce has allowed for brands all over the world to reach their customers in new ways, and the same is holding true not just for Direct-to-Consu...

How to optimize your Shopify store for international SEO

One of the great things about ecommerce is how it breaks down barriers for customers and merchants around the world. It is no longer an extremely l...

What you need to know about how page speed affects page ranking

If there’s one thing that ecommerce experts around the world can agree on, it’s that page speed matters. It influences how customers perceive your ...