venntov blog - shopify

What is the Shopify ecosystem?

One of the most valuable things about being a Shopify merchant is the Shopify ecosystem. The term is thrown around a lot in conversation about Shop...

SEO Copywriting: A how-to guide for ecommerce merchants

Most merchants know they need to incorporate SEO into their copywriting, but knowing how to do it is a challenge. This article looks at why good co...

How to Conduct Competitor Analysis for Ecommerce SEO

Every brand has its competitors, especially when it comes to SEO. In this article, we're exploring why competitor analysis is valuable in ecommerce...

Understanding Search Intent and SEO: A Quick Guide for Shopify Merchants

Knowing your keywords is one thing, but if you really want to appeal to search engines your strategy needs to also consider user intent. In this ar...

What you need to know about Headless Commerce, SEO, and Shopify

You may have heard the term "headless commerce" being thrown around in the world of ecommerce, but what is it? In this article we're looking at hea...

Robots.txt: A Quick Guide for Shopify Merchants

When it comes to SEO, you want to make use of every tool available to you. One of the simplest and most powerful is robots.txt. But what is it, and...

How customer service impacts loyalty and how to improve your strategy

Customer service is a major factor when it comes to not only purchasing decisions, but also on a customer's continued loyalty to your store. In thi...

Internal Linking: Why it’s important and how to optimize for ecommerce

SEO is all about finding opportunities, and making the most of them to improve your store’s ranking. In on-site SEO, there are plenty of those oppo...

How real-time tracking improves the international customer experience

Cross-border ecommerce is a huge opportunity for merchants looking to take their store to the next level. More of the world’s population are gettin...

What You Need to Know About Accessibility and SEO

When designing your ecommerce experience, you think about all the different ways in which users might interact with your store. Are they browsing o...

Mobile SEO: Why it’s important to optimize and 6 ways you can improve it

Mobile ecommerce is big business - in 2020, mobile accounted 70.4% of global retail ecommerce sales up from 52.4% in 2016. Search on mobile is also...

Shopify Unite 2021 Recap: What Merchants Need to Know

If there’s one event in the calendar that always succeeds in exciting the world of ecommerce, it’s Shopify Unite. On Tuesday 29th June, the team at...