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How to handle temporarily out-of-stock products over the holidays with SEO Manager
How to handle temporarily out-of-stock products over the holidays with SEO Manager
Between eager customers snapping up your inventory over BFCM weekend and supply chain issues causing your restock inventory to be delayed, you're going to need a plan for out-of-stocks this... Read more...
5 top SEO tips for Black Friday/Cyber Monday (BFCM) and the holidays
5 top SEO tips for Black Friday/Cyber Monday (BFCM) and the holidays
Every ecommerce merchant wants to make the most of the holiday shopping season. However in order to do that, people need to actually find your store first. In this article,... Read more...
What is evergreen content? How to find topics and write for ecommerce
What is evergreen content? How to find topics and write for ecommerce
Staying relevant and engaging is a big part of ecommerce marketing. Remaining relevant isn’t all about what’s new, sometimes it’s about finding out what your audience will always be interested in.... Read more...
What Structured Data/Markup is and how to implement for Shopify
What Structured Data/Markup is and how to implement for Shopify
Standing out on SERPs as an ecommerce merchant can be difficult at times. One way that your pages can catch the eye of search users is through rich results, where... Read more...
Off-Page SEO: Beginner’s guide to optimizing for ecommerce
Off-Page SEO: Beginner’s guide to optimizing for ecommerce
The first step in knowing how to optimize your store? Understanding what you're optimizing for. In this article we're looking at off-page SEO, what it is, why it's helpful, and... Read more...
How to deliver a memorable holiday/BFCM customer service experience
How to deliver a memorable holiday/BFCM customer service experience
There are many reasons why the holidays are stressful for customers, but don't let your customer support be one of them. In this article we're going to look at ways... Read more...
On-Page SEO: A Beginner’s Guide to Optimizing for Ecommerce
On-Page SEO: A Beginner’s Guide to Optimizing for Ecommerce
From product descriptions to your store's menu to page URLs, on-page SEO is one of the most important parts of any Shopify merchant's SEO strategy. In this article, we're going... Read more...
Google SERP Features: What you need to know as an ecommerce merchant [2021]
Google SERP Features: What you need to know as an ecommerce merchant [2021]
There's more to a search engine results page than just ten blue links. From maps to tweets to images, we're going to look at different SERP features and which you should... Read more...
How to target seasonal search intent with your Black Friday/Cyber Monday (BFCM) strategy
How to target seasonal search intent with your Black Friday/Cyber Monday (BFCM) strategy
If SEO is all about evergreen content and waiting months to rank, where does that leave Black Friday content? In this article, we're looking at how seasonality affects SEO, and... Read more...
Is your customer experience (CX) ready for Black Friday/Cyber Monday?
Is your customer experience (CX) ready for Black Friday/Cyber Monday?
Black Friday/Cyber Monday isn't just about how deep your discounts are, but the kind of experience you offer. In this article we're looking at how you can target customer concerns... Read more...
Conversion Rate Optimization (CRO) and SEO: An ecommerce merchant’s guide
Conversion Rate Optimization (CRO) and SEO: An ecommerce merchant’s guide
SEO might seek to bring in more customers, but Conversion Rate Optimization (CRO) helps you to bring in the right customers. In this article, we'll be looking at CRO, it's... Read more...
Does Content Length Matter for SEO? When to Use Short-form or Long-form for Ecommerce
Does Content Length Matter for SEO? When to Use Short-form or Long-form for Ecommerce
Which is best for SEO - short-form or long-form content? Is longer always better? In this article we're looking at both, where they're best used, and how user intent factors... Read more...