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SEO 101: How Search Engines Work

The general idea of how search engines work is pretty straightforward - query goes in, results come out. Want to know the best plant milk to buy fo...

SEO 101: The Basics of Search Engine Optimization

The world of SEO can be a little overwhelming to say the least. At first glance it sounds like a simple concept, but as you start to dig deeper it’...

5 SEO Trends That Will Guide Your 2021 Strategy

2021 has just begun, and we're looking at what SEO trends we're certain will guide your strategy this coming year from Artificial Intelligence to L...

8 Questions That Will Improve Your Customer Experience Strategy in 2021

Customer Experience is everything. It encompasses many different areas of your Shopify store from how it functions, to the products you promote, cu...

A Quick Guide to SEO Optimized Landing Pages

When it comes to SEO, many naturally tend to focus on optimization for websites. Merchants want to increase the organic traffic reaching their stor...

3 steps to creating an SEO friendly FAQ page

When you’re first creating a Shopify store, your FAQ page - Frequently Asked Questions - is one of the first basic pages you put together. It’s see...

The Key to Boosting Customer Satisfaction: Effective Holiday Communication

To say the holiday season is busy for Shopify merchants is a massive understatement. The holidays are always a big sales period, and with ecommerce...

Black Friday/Cyber Monday 2020 Breakdown

After months of preparations and planning, Black Friday/Cyber Monday 2020 is officially over. Shopify have released some of the impressive statisti...

How to write SEO driven gift guides

It’s an all too familiar situation - you need to buy a gift for a parent, and you haven’t a clue where to start looking. So you go to Google and se...

4 Easy Time Management Tips for a Stress-free Holiday Season

The holiday shopping season can be a brilliant time for Shopify merchants with increased orders flying out the door to eager gift buyers around the...

How to make the most of your post-BFCM store data

When the Black Friday/Cyber Monday frenzy dies down, Shopify merchants will be left with not only orders to fulfill but a lot of incredibly useful...

Social Proof: Why it’s important and how to gather it

Think back to the last time you bought something online. Did you buy it without a second thought, or did you check in on the product reviews? Revi...