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How to create the perfect gift guide for the holidays

Sometimes, we need a helping hand when choosing a gift. Whether that’s because the recipient is a bit tough to buy for, or they have a niche hobby ...

Black Friday and beyond: How to retain seasonal customers

Black Friday and Cyber Monday are big in ecommerce for good reason. In 2021, sales through Shopify merchants topped $6.3 Billion - a 23% increase f...

Content and search intent: How to prepare for the “next” search query

Sometimes, the path to making a purchase is straightforward. We search for a product, we find a good brand, and we purchase right away. It’s simple...

Updates from Google that you might have missed for ecommerce - Sep/Oct ‘22

Keeping up with the latest at Google is no easy task. Between official announcements, rumors, launches, conference appearances, and more, there’s a...

How to design a holiday ready omnichannel customer experience

The holidays are coming! The closer we edge towards the biggest sales season of the year, retailers look at ways to make it their biggest yet. In t...

3 types of seasonal SEO blog content perfect for the holidays

If you’re hoping to climb the rankings and catch the eye of your target customers this holiday season, then you need to create the content they’re ...

4 ways to enhance your post-purchase experience for the holidays

The holidays are a busy time for retailers around the world. All those orders coming through to fulfill, new customers to engage with, and the chan...

When you need a landing page for ecommerce SEO (and when you don't)

If you want to capture the attention of different audiences, you need to create content which speaks to their interests. In ecommerce, this can bec...

5 easy ways to build an amazing Black Friday customer experience

Black Friday and Cyber Monday are fast approaching! As we get closer to the big weekend itself, retailers and merchants start to look at what more ...

What is link building? Tips and advice for ecommerce SEO

You’ve improved your page speed, you’ve optimized your product pages, and you’ve added your keywords in all the right places. Your store is ready t...

How to optimize your store’s seasonal SEO for Black Friday/ Cyber Monday

Black Friday/ Cyber Monday or BFCM weekend is one of the biggest opportunities in the commerce calendar, and not just for sales! As many as 80% of...

5 types of Shopify app that will take your CX to the next level

One of the best assets of any Shopify merchant is access to the Shopify App Store. With more than 7000 apps available, merchants can customize thei...