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Scaling SEO: How to optimize stores with large catalogs
Scaling SEO: How to optimize stores with large catalogs
Developing and implementing an SEO strategy is a big challenge for any ecommerce business. With all the tests to run, optimizations to make, and ongoing maintenance, it’s certainly not a... Read more...
What are title tags? A quick guide for Shopify merchants
What are title tags? A quick guide for Shopify merchants
In the world of SEO, we’re looking for any and all optimizations - big and small. One that may seem small is a page’s title tag. After all, compared to... Read more...
How to create the perfect gift guide for the holidays
How to create the perfect gift guide for the holidays
Sometimes, we need a helping hand when choosing a gift. Whether that’s because the recipient is a bit tough to buy for, or they have a niche hobby which you... Read more...
Black Friday and beyond: How to retain seasonal customers
Black Friday and beyond: How to retain seasonal customers
Black Friday and Cyber Monday are big in ecommerce for good reason. In 2021, sales through Shopify merchants topped $6.3 Billion - a 23% increase from 2020. Those sales and... Read more...
Content and search intent: How to prepare for the “next” search query
Content and search intent: How to prepare for the “next” search query
Sometimes, the path to making a purchase is straightforward. We search for a product, we find a good brand, and we purchase right away. It’s simple, uncomplicated, and easy to... Read more...
Updates from Google that you might have missed for ecommerce - Sep/Oct ‘22
Updates from Google that you might have missed for ecommerce - Sep/Oct ‘22
Keeping up with the latest at Google is no easy task. Between official announcements, rumors, launches, conference appearances, and more, there’s a lot going on. And if you’re an ecommerce... Read more...
How to design a holiday ready omnichannel customer experience
How to design a holiday ready omnichannel customer experience
The holidays are coming! The closer we edge towards the biggest sales season of the year, retailers look at ways to make it their biggest yet. In the last couple... Read more...
3 types of seasonal SEO blog content perfect for the holidays
3 types of seasonal SEO blog content perfect for the holidays
If you’re hoping to climb the rankings and catch the eye of your target customers this holiday season, then you need to create the content they’re looking for.  Throughout the... Read more...
4 ways to enhance your post-purchase experience for the holidays
4 ways to enhance your post-purchase experience for the holidays
The holidays are a busy time for retailers around the world. All those orders coming through to fulfill, new customers to engage with, and the chance to end the year... Read more...
When you need a landing page for ecommerce SEO (and when you don't)
When you need a landing page for ecommerce SEO (and when you don't)
If you want to capture the attention of different audiences, you need to create content which speaks to their interests. In ecommerce, this can become quite challenging, as there are... Read more...
5 easy ways to build an amazing Black Friday customer experience
5 easy ways to build an amazing Black Friday customer experience
Black Friday and Cyber Monday are fast approaching! As we get closer to the big weekend itself, retailers and merchants start to look at what more they can do to... Read more...
What is link building? Tips and advice for ecommerce SEO
What is link building? Tips and advice for ecommerce SEO
You’ve improved your page speed, you’ve optimized your product pages, and you’ve added your keywords in all the right places. Your store is ready to rank in search results, and... Read more...