Blog

Mobile SEO: Why it’s important to optimize and 6 ways you can improve it
Mobile SEO: Why it’s important to optimize and 6 ways you can improve it
Mobile ecommerce is big business - in 2020, mobile accounted 70.4% of global retail ecommerce sales up from 52.4% in 2016. Search on mobile is also growing exponentially with 54.8%... Read more...
Shopify Unite 2021 Recap: What Merchants Need to Know
Shopify Unite 2021 Recap: What Merchants Need to Know
If there’s one event in the calendar that always succeeds in exciting the world of ecommerce, it’s Shopify Unite. On Tuesday 29th June, the team at Shopify brought merchants and partners... Read more...
5 Reasons Why Shopify is Great for Your Store’s SEO
5 Reasons Why Shopify is Great for Your Store’s SEO
When choosing an ecommerce platform, you look for many different features. How it functions, what its themes look like, how its products work in the backend, and more. One of... Read more...
3 Easy Post-Purchase Strategies to Drive Customer Loyalty
3 Easy Post-Purchase Strategies to Drive Customer Loyalty
A successful Shopify store isn’t just about having great products and sharp design, nowadays more and more brands are competing on customer experience (CX). Nowadays consumers have access to a... Read more...
What is E-A-T and why is it important for SEO?
What is E-A-T and why is it important for SEO?
Google’s algorithm is a mystery to most people. From hundreds of tiny tweaks to major updates, it keeps SEOs and marketers on their toes with Google only offering limited information... Read more...
Should you optimize your homepage for SEO?
Should you optimize your homepage for SEO?
When discussing SEO for various pages on your store, typically we’re talking about product pages, landing pages, blogs etc. Very rarely does your homepage get brought up, even though in... Read more...
How to create an SEO-friendly site architecture
How to create an SEO-friendly site architecture
User Experience (UX) is a crucial component of any ecommerce strategy. How eye-catching and clean your store’s design is makes a great impression on users, as does its responsiveness on... Read more...
5 Common SEO Myths and Misconceptions
5 Common SEO Myths and Misconceptions
From misunderstandings to outdated information, there are plenty of reasons why there are so many misconceptions about Search Engine Optimization. With ever-changing algorithms and contrasting advice, it’s easy to get... Read more...
How Great SEO Results in an Improved Customer Experience (CX)
How Great SEO Results in an Improved Customer Experience (CX)
Every ecommerce merchant wants to provide their customers with the best experience they can. They also want to rank as high as possible with search engines, to attract more customers... Read more...
Customer Service Strategy: 4 signs you should reevaluate, and 4 ways to improve
Customer Service Strategy: 4 signs you should reevaluate, and 4 ways to improve
As your ecommerce business grows, different areas need to scale to keep up with that growth. Planning for more warehousing space, additional inventory forecasting, product development, and managing increased shipments;... Read more...
6 months to BFCM: What you can do now to boost your store’s SEO
6 months to BFCM: What you can do now to boost your store’s SEO
Black Friday/Cyber Monday is one of the biggest shopping periods in the ecommerce calendar. In 2020, Shopify merchants alone generated over $5.1 Billion in sales over BFCM 2020 with triple... Read more...
Migrating to Shopify: 4 ways to protect your store’s SEO
Migrating to Shopify: 4 ways to protect your store’s SEO
Deciding to migrate to a new platform like Shopify can be an exciting time for an ecommerce merchant. A fresh storefront with all the new features and integration possibilities the... Read more...