Blog | 3

Does Content Length Matter for SEO? When to Use Short-form or Long-form for Ecommerce

Which is best for SEO - short-form or long-form content? Is longer always better? In this article we're looking at both, where they're best used, a...

Technical SEO for Shopify: An Easy Guide to Optimizing Your Store

SEO is all about finding every golden opportunity to improve your store's chances of ranking with search engines. Technical SEO is one such opportu...

Customer Experience & Retention: 5 strategies to build trust and boost loyalty

Customer expectations are high, but the one thing they look for when it comes to deciding on brand loyalties - trust. In this article we're looking...

What is the Shopify ecosystem?

One of the most valuable things about being a Shopify merchant is the Shopify ecosystem. The term is thrown around a lot in conversation about Shop...

SEO Copywriting: A how-to guide for ecommerce merchants

Most merchants know they need to incorporate SEO into their copywriting, but knowing how to do it is a challenge. This article looks at why good co...

How to Conduct Competitor Analysis for Ecommerce SEO

Every brand has its competitors, especially when it comes to SEO. In this article, we're exploring why competitor analysis is valuable in ecommerce...

Understanding Search Intent and SEO: A Quick Guide for Shopify Merchants

Knowing your keywords is one thing, but if you really want to appeal to search engines your strategy needs to also consider user intent. In this ar...

What you need to know about Headless Commerce, SEO, and Shopify

You may have heard the term "headless commerce" being thrown around in the world of ecommerce, but what is it? In this article we're looking at hea...

Robots.txt: A Quick Guide for Shopify Merchants

When it comes to SEO, you want to make use of every tool available to you. One of the simplest and most powerful is robots.txt. But what is it, and...

How customer service impacts loyalty and how to improve your strategy

Customer service is a major factor when it comes to not only purchasing decisions, but also on a customer's continued loyalty to your store. In thi...

Internal Linking: Why it’s important and how to optimize for ecommerce

SEO is all about finding opportunities, and making the most of them to improve your store’s ranking. In on-site SEO, there are plenty of those oppo...

How real-time tracking improves the international customer experience

Cross-border ecommerce is a huge opportunity for merchants looking to take their store to the next level. More of the world’s population are gettin...